Jenna Bush Hager Unveils New Role at NBC After 16 Years on Today

Jenna Bush Hager’s Exciting New Role at NBC: Producing a Drama Series

After a remarkable 16-year tenure on NBC’s Today show, Jenna Bush Hager is stepping into a fresh and thrilling role within the network. Known for her warm presence as a cohost on the fourth hour of Today, Jenna recently revealed she is producing her very first scripted television show for NBC. The new drama, titled Protection, will delve into the world of law enforcement, with a special focus on the Secret Service—a subject Jenna knows intimately thanks to her family background.

Jenna shared this exciting news during a January 2026 episode of Today with Jenna & Sheinelle, where she cohosts alongside Sheinelle Jones. The series is being developed in collaboration with Josh Safran, the creator and showrunner of the hit show Quantico, and Ben Spector, executive producer of Eva Longoria: Searching for Mexico. Jenna’s involvement is not just as a producer but also as a passionate advocate for the project, having actively participated in pitching the show to NBC executives.

The Inspiration Behind Protection: A Personal Connection

The premise of Protection is deeply personal for Jenna Bush Hager. As the daughter of former President George W. Bush and former First Lady Laura Bush, she grew up with a unique perspective on the Secret Service and law enforcement agencies. Jenna explained that the show will explore various levels of law enforcement, drawing inspiration from the real-life experiences and challenges faced by those who protect the nation’s leaders.

During the Today show segment, Jenna expressed her enthusiasm for the project, saying, “It’s about different levels of law enforcement, some based on Secret Service. So, y’all know I know about that.” She also hinted at a compelling twist in the pilot episode that has impressed even the most seasoned television executives, adding, “The twist is so good.”

Production for Protection is expected to begin in the spring of 2026, marking a significant milestone in Jenna’s career as she transitions from on-air personality to television producer.

Jenna Bush Hager’s Journey: From Teacher to Television Star and Producer

Before joining NBC’s Today show in 2009, Jenna Bush Hager spent four years as a public school teacher in Washington, D.C. Her passion for education and storytelling made her a natural fit for television, where she quickly became a beloved correspondent and later a cohost.

In 2019, Jenna took over the fourth hour of Today alongside Hoda Kotb, following Kathie Lee Gifford’s departure. During her time on the show, she launched the popular book club segment, Read With Jenna, which has become a staple for book lovers nationwide. Jenna also secured a first-look deal with NBC-owned Universal Studio Group, with Protection being the inaugural project under this agreement.

Reflecting on her new role as a producer, Jenna admitted, “Who knew I would ever do something like this, ladies and gentlemen?” Her transition highlights her versatility and ambition within the entertainment industry.

Balancing Career and Family Life

Alongside her professional achievements, Jenna Bush Hager is a devoted mother to three children—Mila, 12, Poppy, 10, and Hal, 6—with her husband Henry Hager. She often shares glimpses of her family life on social media and during Today show segments, emphasizing the importance of teamwork and support within her household.

Jenna’s ability to balance a demanding career with motherhood resonates with many viewers, making her a relatable and inspiring figure. Her new role as a producer promises to bring fresh perspectives and stories to television, enriched by her life experiences both on and off the screen.

Conclusion

Jenna Bush Hager’s announcement of her new role as a producer at NBC marks an exciting evolution in her career. After 16 years on the Today show, she is expanding her creative horizons with the upcoming drama series Protection, inspired by her firsthand knowledge of the Secret Service and law enforcement. Fans and viewers alike can look forward to this compelling new project, which promises to deliver gripping storytelling and authentic insights.

Stay tuned for more updates on Jenna Bush Hager’s journey and the launch of Protection. Don’t miss out—subscribe to our newsletter for the latest entertainment news and exclusive behind-the-scenes content!