Meghan Markle Axes Netflix Deal as She Vows to Take ‘Complete Control’

Meghan Markle Ends Netflix Partnership to Gain Full Control of As Ever

Meghan Markle, the Duchess of Sussex, has made a significant decision to part ways with Netflix, ending their partnership in her lifestyle brand, As Ever. Launched with Netflix’s backing, As Ever offers a unique collection of products including rose wine, artisanal jams, flower sprinkles, leather bookmarks, and herbal teas. However, Meghan is now determined to take “complete control” of her business, believing that the collaboration with the streaming giant had limited the brand’s potential growth.

This move comes shortly after Netflix decided not to renew Meghan’s show, *With Love, Meghan*, after two seasons. Despite this, the split between Meghan and Netflix is reported to be amicable, with both parties maintaining a positive relationship. Meghan’s decision reflects her confidence in steering As Ever independently and expanding its reach beyond the United States to a global audience.

What Led to Meghan Markle’s Decision to Go Independent?

Sources close to Meghan revealed that while Netflix was a supportive partner during the launch and early growth stages of As Ever, the Duchess felt the brand was being held back by the streaming company’s cautious approach. Meghan’s vision for As Ever is ambitious, aiming for worldwide expansion and greater creative freedom, which she believes can be better achieved without Netflix’s involvement.

Netflix had previously provided development teams and staff to support As Ever, but these responsibilities will now be managed internally by Meghan and her team. The brand’s products, which have been highly popular and frequently sold out in the U.S., are now poised to reach customers internationally.

An insider shared with The Sun, “Meghan is happy to have full control of the company. It’s a good time for her to take the reins, especially given the recent successes. Netflix has been a good partner, but she’s eager to take the brand global and felt held back by their more cautious approach.”

As Ever’s Growth and Future Prospects

Since its launch, As Ever has seen impressive growth. Data from SimilarWeb indicates that the brand’s website traffic increased by 36% from October 2025 to January 2026, with visits rising from approximately 196,831 to 268,200. This steady growth reflects strong consumer interest and enthusiasm for the products Meghan curates.

A spokesperson for As Ever expressed gratitude for Netflix’s role in the brand’s early development, stating, “We have experienced meaningful and rapid growth, and As Ever is now ready to stand on its own. We have an exciting year ahead and can’t wait to share more.”

Meghan herself has spoken about the importance of Netflix’s initial partnership, saying, “Netflix came on not just as my partner in the show, but as my partner in my business, which was huge.” Now, as she takes full ownership, the focus is on sustainable growth and listening to the community that supports As Ever.

Maintaining Positive Relations with Netflix

Despite the split, Meghan Markle and Netflix remain on good terms. Netflix released a statement acknowledging Meghan’s passion for elevating everyday moments through As Ever and expressed pride in having helped bring her vision to life. They also conveyed their support for Meghan as she embarks on this new independent chapter.

This mutual respect highlights a professional and amicable transition, allowing Meghan to pursue her entrepreneurial goals without burning bridges with a major industry player.

Conclusion: Meghan Markle’s Bold Step Toward Independent Success

Meghan Markle’s decision to axe her Netflix deal and take complete control of As Ever marks a pivotal moment in her career as a businesswoman. By stepping away from the streaming giant’s cautious oversight, she is positioning her brand for global expansion and greater creative freedom. As Ever’s impressive growth trajectory and loyal customer base suggest a promising future for the Duchess’s lifestyle venture.

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