Netflix Boss Ted Sarandos Unfollows Meghan Markle and As Ever on Instagram Amid Claims He Is ‘Fed Up’ with the Sussexes

The Instagram Unfollow: What Happened Between Ted Sarandos and Meghan Markle?

In a surprising turn of events, Netflix co-CEO Ted Sarandos has quietly unfollowed Meghan Markle and her lifestyle brand, As Ever, on Instagram. This move has caught the attention of fans and media alike, especially since Sarandos was one of the first high-profile figures to follow the Duchess of Sussex when she re-entered the social media scene in early 2025.

Meghan Markle launched her lifestyle brand initially under the name American Riviera Orchard before rebranding it as As Ever. Netflix’s chief executive had included both Meghan and her brand in his carefully curated Instagram following list, which numbers around 450 accounts. However, recent reports reveal that Sarandos unfollowed both the Duchess and As Ever approximately a month ago, signaling a potential shift in their relationship.

Adding to the intrigue, Bela Bajaria, Netflix’s head of global TV, also unfollowed Meghan and her brand. Both Sarandos and Bajaria had previously spoken positively about Meghan, with Sarandos even referring to her as a “rock star” as recently as spring last year. This sudden distancing has fueled speculation about growing tensions behind the scenes.

Rumors and Denials: Is Ted Sarandos Really ‘Fed Up’ with the Sussexes?

The unfollowing has led to widespread rumors in the United States suggesting that Ted Sarandos is “fed up” with Meghan Markle and Prince Harry. These claims, however, have been strongly denied by Netflix representatives as well as legal counsel for the Duke and Duchess of Sussex.

Despite the social media distancing, Sarandos’s wife, Nicole Avant, continues to follow Meghan on Instagram, though she does not follow As Ever. A Netflix insider confirmed that Nicole and Meghan remain friends, indicating that the situation may be more complex than a simple falling out.

Further fueling speculation, the Daily Mail’s Editor at Large, Alison Boshoff, reported that Meghan and her brand As Ever appear to have been removed from Netflix’s platforms with what she described as “Stalinist thoroughness.” This suggests a significant behind-the-scenes disagreement between the streaming giant’s leadership and the Sussexes.

What Does This Mean for Meghan Markle and Netflix’s Relationship?

The unfollowing of Meghan Markle and As Ever by Ted Sarandos and Bela Bajaria raises questions about the future of the Sussexes’ collaboration with Netflix. Meghan and Prince Harry signed a multi-year deal with the streaming service in 2020, producing documentaries, series, and other content under their Archewell Productions banner.

The recent Instagram activity, combined with reports of Meghan’s brand being purged from Netflix’s ecosystem, hints at a possible cooling of relations. While neither party has publicly commented on the status of their professional partnership, the social media moves and insider reports suggest that the relationship may be strained.

It’s important to note that social media follows and unfollows can sometimes be symbolic gestures reflecting broader business or personal dynamics. Given the high-profile nature of both Netflix and the Sussexes, any changes in their relationship are likely to attract significant media scrutiny.

Conclusion: What’s Next for Ted Sarandos, Meghan Markle, and Netflix?

The decision by Netflix boss Ted Sarandos to unfollow Meghan Markle and her lifestyle brand As Ever on Instagram has sparked a wave of speculation about the state of their relationship. While rumors of Sarandos being “fed up” with the Sussexes have been denied, the social media move and reported brand removals suggest tensions may be simmering behind the scenes.

As fans and industry watchers await official statements, this development serves as a reminder of the complex and often delicate nature of celebrity-business partnerships. Whether this marks a temporary rift or a more permanent shift remains to be seen.

Stay tuned for further updates on this evolving story. If you want to keep up with the latest news about Meghan Markle, Netflix, and other entertainment industry developments, be sure to subscribe to our newsletter and follow us on social media!