Netflix Boss Ted Sarandos Unfollows Meghan Markle and As Ever on Instagram Amid Claims He Is ‘Fed Up’ with the Sussexes

In a surprising development that has caught the attention of entertainment insiders and fans alike, Netflix co-CEO Ted Sarandos has quietly unfollowed Meghan Markle and her lifestyle brand, As Ever, on Instagram. This unexpected social media action has fueled speculation that Sarandos is growing increasingly frustrated with the Sussexes, casting uncertainty over the future of their collaboration with the streaming giant. The move comes amid swirling rumors and industry chatter suggesting a rift between Netflix’s leadership and the Duke and Duchess of Sussex.

Why Did Ted Sarandos Unfollow Meghan Markle and As Ever on Instagram?

Ted Sarandos’s decision to unfollow Meghan Markle and As Ever marks a notable shift in his previously supportive stance toward the Sussexes. When Meghan Markle re-entered the social media spotlight in early 2025, Sarandos was among the first prominent figures to follow both her personal account and her lifestyle brand’s Instagram page. At that time, Sarandos’s Instagram following was highly selective, making his support for Meghan and As Ever stand out.

However, recent reports reveal that approximately a month ago, Sarandos removed both accounts from his following list. This action was mirrored by Bela Bajaria, Netflix’s Chief Content Officer, who also unfollowed Meghan and her brand. Both executives had publicly praised Meghan in the past, with Sarandos even calling her “the rock star” during interviews last spring.

While the exact reasons behind this social media purge remain undisclosed, insiders suggest that Netflix is distancing itself from Meghan’s lifestyle brand with what some describe as “Stalinist thoroughness.” This phrase implies a deliberate and thorough disengagement, hinting at a significant behind-the-scenes fallout.

Interestingly, Sarandos’s wife, Nicole Avant, continues to follow Meghan on Instagram, though she no longer follows As Ever. A Netflix insider confirmed that Nicole and Meghan remain friends, indicating that the unfollowing may be more of a professional decision than a personal one.

Rumors circulating in the United States claim that Ted Sarandos is “fed up” with the Sussexes, though representatives from both Netflix and the Sussex camp have strongly denied these allegations. Despite denials, the social media move has intensified speculation about the nature of the relationship between Netflix and Meghan Markle.

Potential Impact on the Netflix-Sussexes Partnership

The unfollowing of Meghan Markle and As Ever by Netflix’s top executives could signal a turning point in the partnership between Netflix and the Sussexes. Meghan and Prince Harry have maintained a multi-year deal with Netflix, producing documentaries, scripted series, and other content aimed at highlighting social issues and personal stories.

This apparent distancing from Meghan’s lifestyle brand raises questions about the future of their collaboration. Industry experts are closely monitoring the situation to determine whether this social media action foreshadows a broader change in their professional relationship.

For Meghan Markle, who has been actively expanding her brand beyond acting and royal duties, maintaining strong partnerships is essential. The cooling of relations with Netflix might encourage her to seek new opportunities for her lifestyle company, As Ever, and her content production ventures.

Moreover, Netflix’s move could reflect internal challenges or strategic shifts within the streaming platform, possibly influenced by changing priorities or creative differences. Whatever the case, the unfollowing has added a new layer of intrigue to the ongoing narrative surrounding the Sussexes’ media presence.

What This Means for Meghan Markle’s Brand and Future Projects

Meghan Markle’s lifestyle brand, As Ever, represents a significant part of her post-royal identity, focusing on wellness, sustainability, and community. The brand’s Instagram presence has been a key platform for connecting with audiences and promoting its values.

Netflix’s distancing from As Ever could impact the brand’s visibility and collaboration opportunities within the entertainment industry. However, Meghan’s strong personal following and diverse interests may help her pivot and explore alternative partnerships.

The Sussexes’ content deal with Netflix has been a high-profile venture, but evolving dynamics may prompt Meghan and Prince Harry to reassess their media strategy. This could involve exploring other streaming platforms, independent production, or expanding their lifestyle brand’s reach through different channels.

Fans and industry watchers will be keen to see how Meghan Markle navigates these challenges and whether the unfollowing by Netflix executives signals a temporary setback or a more permanent shift in her career trajectory.

Conclusion

Ted Sarandos’s decision to unfollow Meghan Markle and her lifestyle brand As Ever on Instagram has sparked widespread speculation about the state of their relationship and the future of the Sussexes’ partnership with Netflix. While both parties deny any major fallout, the social media move and insider reports suggest underlying tensions that could affect upcoming projects and collaborations.

As this story continues to unfold, staying informed about the latest developments is essential for fans and industry professionals alike. If you want to keep up with breaking news about Meghan Markle, Netflix, and the evolving entertainment landscape, be sure to follow our blog for timely updates and exclusive insights. Don’t miss out on the next chapter in this intriguing saga!