Netflix Boss Ted Sarandos Unfollows Meghan Markle and As Ever on Instagram Amid Claims He Is ‘Fed Up’ with the Sussexes

In a surprising development that has caught the attention of fans and industry insiders alike, Netflix co-CEO Ted Sarandos has unfollowed Meghan Markle and her lifestyle brand, As Ever, on Instagram. This unexpected social media move has fueled speculation that Sarandos may be growing increasingly frustrated with the Sussexes. Once a vocal supporter of Meghan Markle, Sarandos’s recent actions suggest a potential shift in the relationship between Netflix and the Duchess of Sussex.

Why Did Netflix Boss Ted Sarandos Unfollow Meghan Markle and As Ever?

Ted Sarandos’s decision to unfollow Meghan Markle and As Ever marks a notable change in his social media behavior. When Meghan re-entered the public eye on Instagram in early 2025, Sarandos was among the first high-profile figures to follow her and her lifestyle brand. As Ever, initially launched under the name American Riviera Orchard before rebranding, represents Meghan’s growing presence in the lifestyle and wellness sector. Sarandos’s support was seen as a significant endorsement, especially given his influential role at Netflix.

However, approximately a month ago, Sarandos quietly removed both Meghan and As Ever from his Instagram following list. This move was not isolated; Bela Bajaria, Netflix’s Chief Content Officer, also unfollowed the Duchess and her brand. Both executives had previously praised Meghan, with Sarandos even calling her “the rock star” in interviews last year. The sudden unfollowing has led to widespread speculation about the reasons behind this apparent distancing.

Insiders suggest that tensions between Netflix’s leadership and the Sussexes may be escalating. Reports indicate that Netflix is pulling back from Meghan’s lifestyle brand with what some describe as “Stalinist thoroughness,” hinting at a significant behind-the-scenes disagreement. Despite these changes, Sarandos’s wife, Nicole Avant, continues to follow Meghan, though she no longer follows As Ever. A Netflix insider confirmed that Nicole and Meghan remain friends, suggesting the social media shifts are likely professional rather than personal.

Rumors circulating in the United States claim that Ted Sarandos is “fed up” with the Sussexes, although representatives for both Netflix and the Sussexes have denied any major fallout. The exact nature of the disagreements remains undisclosed, but the social media purge indicates that tensions may be more serious than publicly acknowledged.

What Could This Mean for the Future of Netflix and the Sussexes’ Partnership?

The unfollowing of Meghan Markle and As Ever by Netflix’s top executives could signal a turning point in the partnership between the streaming giant and the Sussexes. Meghan and Prince Harry have maintained a multi-year content deal with Netflix, producing documentaries, series, and other projects. This collaboration has been highly publicized and seen as a significant venture for both parties.

Netflix’s apparent distancing from Meghan’s lifestyle brand raises questions about the future of their joint projects. Industry experts are watching closely to see if this social media move foreshadows a broader cooling of relations. For Meghan Markle, who is actively expanding her brand beyond acting and royal duties, maintaining strong partnerships is essential. A strained relationship with Netflix could push her to seek new platforms and opportunities for her lifestyle company and content production.

While the full impact of Sarandos’s Instagram unfollow remains to be seen, it is clear that the dynamics between Netflix and the Sussexes are evolving. The entertainment world will be keenly observing how this story unfolds and what it means for future collaborations.

Social Media Moves Reflect Broader Industry Trends

In today’s digital age, social media actions by high-profile executives often carry significant weight. Unfollowing someone on platforms like Instagram can be interpreted as a subtle but powerful statement. For Ted Sarandos, whose Instagram following list is usually carefully curated, the decision to unfollow Meghan Markle and As Ever is particularly noteworthy.

This incident underscores how personal branding and professional relationships are increasingly intertwined in the entertainment industry. It also highlights the challenges streaming platforms face when balancing creative partnerships with business interests. As Netflix continues to evolve its content strategy, the company’s relationship with influential figures like the Sussexes will remain under scrutiny.

Conclusion

Ted Sarandos’s decision to unfollow Meghan Markle and her lifestyle brand As Ever on Instagram has sparked intense speculation about the state of their relationship. While both Netflix and the Sussexes deny any major fallout, the social media move and reports of growing tensions suggest a complex dynamic behind the scenes. As this story develops, fans and industry watchers will be eager to see how the partnership between Netflix and the Sussexes evolves.

If you want to stay updated on the latest news about Meghan Markle, Netflix, and the entertainment industry, be sure to follow our blog for timely insights and exclusive updates. Don’t miss out on the unfolding story!