Netflix Boss Ted Sarandos Unfollows Meghan Markle and As Ever on Instagram Amid Claims He Is ‘Fed Up’ with the Sussexes

In a surprising development that has caught the attention of entertainment insiders and fans alike, Netflix co-CEO Ted Sarandos has unfollowed Meghan Markle and her lifestyle brand, As Ever, on Instagram. This unexpected move has sparked widespread speculation about the nature of the relationship between Netflix and the Sussexes, with rumors suggesting that Sarandos may be growing increasingly frustrated with the couple. This article explores the background of this social media decision, the possible reasons behind it, and what it could mean for the future of the partnership between Meghan Markle, Prince Harry, and Netflix.

Why Did Netflix Boss Ted Sarandos Unfollow Meghan Markle and As Ever?

Ted Sarandos was once a vocal supporter of Meghan Markle, even praising her publicly and showing enthusiasm for her projects with Netflix. When Meghan re-entered the social media spotlight in early 2025, Sarandos was among the first high-profile figures to follow both her personal Instagram account and her lifestyle brand, As Ever. The brand, which initially launched under the name American Riviera Orchard before rebranding, represents Meghan’s efforts to build a sustainable and empowering lifestyle company.

However, approximately one month ago, Sarandos quietly unfollowed both Meghan and As Ever on Instagram. This move was soon mirrored by Bela Bajaria, Netflix’s Chief Content Officer, who also ceased following the Duchess and her brand. Industry insiders suggest that this social media purge may reflect deeper tensions between Netflix’s leadership and the Sussexes.

According to anonymous sources, Netflix appears to be distancing itself from Meghan’s lifestyle brand with what some have described as “Stalinist thoroughness,” indicating a serious behind-the-scenes fallout. While the exact reasons remain undisclosed, speculation points to growing dissatisfaction within Netflix’s executive ranks regarding the Sussexes’ projects or public image.

Interestingly, Sarandos’s wife, Nicole Avant, continues to follow Meghan on Instagram, though she no longer follows As Ever. A Netflix insider confirmed that Nicole and Meghan remain friends, suggesting that the unfollowing may be more professional than personal in nature.

What Are the Rumors Behind the Fallout?

Rumors circulating in the United States claim that Ted Sarandos is “fed up” with the Sussexes, though both Netflix and representatives for Meghan and Prince Harry have strongly denied these allegations. The streaming giant has maintained that their partnership with the Sussexes remains intact and that any social media changes are coincidental or unrelated to business decisions.

Despite these denials, the public unfollowing by two of Netflix’s top executives has fueled speculation that tensions may have escalated beyond what is publicly acknowledged. Some industry watchers believe that creative differences, contractual disagreements, or concerns about public relations could be factors contributing to the apparent rift.

The Sussexes have been producing a variety of content for Netflix under a multi-year deal, including documentaries and scripted series. Any strain in their relationship with Netflix could have significant implications for their ongoing and future projects.

What Does This Mean for Meghan Markle and Netflix’s Partnership?

The decision by Ted Sarandos to unfollow Meghan Markle and As Ever on Instagram could be a subtle yet telling sign of a shift in the partnership between Netflix and the Sussexes. Meghan and Prince Harry’s deal with Netflix has been a high-profile collaboration, blending entertainment with social impact themes.

If the reported tensions are genuine, Netflix’s distancing from Meghan’s lifestyle brand might affect upcoming projects and the overall dynamic between the two parties. For Meghan Markle, who is actively expanding her brand beyond her acting career and royal duties, maintaining strong alliances with major platforms like Netflix is crucial.

This social media development may prompt Meghan and Prince Harry to explore alternative avenues for their content production and lifestyle ventures. It also raises questions about how Netflix will approach collaborations with high-profile figures who have complex public images.

Conclusion

Ted Sarandos’s recent decision to unfollow Meghan Markle and her lifestyle brand As Ever on Instagram has ignited speculation about the state of their professional relationship. While Netflix and the Sussexes have denied any major fallout, the social media move and accompanying rumors suggest that there may be underlying tensions behind the scenes.

As this story continues to unfold, fans and industry observers will be watching closely to see how the partnership between Netflix and the Sussexes evolves. For those interested in staying informed about Meghan Markle, Netflix, and the latest entertainment news, be sure to follow our blog for timely updates and exclusive insights. Don’t miss out on the developments in this intriguing saga!